An AI sales coach for Builders

Your AI sales coach on every call.
Straight about how you actually did.

You hit record. James listens to your real calls, coaches you the moment they end, and remembers every client — so you never walk in cold. No roleplay. No manager watching.

For iPhone (iOS 26.2+). Your audio stays in your iCloud, and no bot joins your calls.

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Notetakers remember what was said.
James remembers how you showed up.

With every client. Every call. Getting sharper each time.

How it works

Hit record. Get a coach. Watch it compound.

Hit record

Before your call, pick how it's captured — client call, discovery, 1:1, interview. James listens so you can stay present.

Get coached, not a transcript

The second it ends: your read, your numbers, and rewrite drills for the lines you fumbled — plus the one thing to fix next time.

Meet them again

James keeps a profile of everyone you talk to. By the third meeting, it briefs you before you walk in.

The coaching

After every call, James hands you a coaching session.

Ever leave a call wondering, did that even make sense? Here's what you get the moment you hang up — not a summary you'll never reopen.

Your read

It hears how you actually come across.

James clocks the delivery tells most people never notice about themselves — speaking pace, energy, trailing sentence endings, hedging — and marks which are holding steady and which are slipping, with the exact moments as receipts.

Example read“Maintains a very quiet, gentle vocal tone and frequently uses self-qualifiers or hedging when explaining business decisions.”

James Delivery traits: deliberate pace, low-energy delivery, trailing endings

Rewrite drills

Your clunky lines, rewritten sharper.

James pulls the exact sentences you fumbled and hands you a cleaner version — so next time the words are already there.

Before“Yeah, we've talked about it, it's just, with insurance stuff it's a bit difficult. So we chose not to now, but do you think that's a bad idea?”

Rewritten“We discussed it, but insurance details made it difficult. We decided to opt out for now. Do you see any risks with that approach?”

James coaching methodology — how your delivery and commitment scores are judged

The numbers

What matters, measured every time.

Authority, filler rate, and speaking pace — tracked against your own baseline so you can see the line move. Plus one focus for the cycle and an identity to aim at.

Authority

40%

Fillers

8.5/min

Pace

68 wpm

Identity anchor“You present your business decisions clearly and accept feedback without preemptively qualifying or watering down your positions.”

James coaching card — your win, your one next step, and this meeting's authority, fillers and pace

The memory

The third meeting is where it clicks.

James tracks every trait across meetings, so you can watch yourself get better — not guess. The profile compounds; the coaching gets specific.

Deliberate speaking pace: 70 → 85 → 90 across three meetings.

Filler rate trending down, authority trending back up.

Every trait tagged consistent, emerging, or new — so you know what's actually sticking.

The other side of the table

It reads the room for you — one person at a time.

For everyone you meet, James builds a playbook from how they actually talk. Walk into the next call already briefed.

Communicate byStructured proposal options and a sandbox to run low-stakes experiments.

AvoidPressing for a final decision before they've had room to test the options.

Opening question“What small experiments can we run this week to get real feedback?”

What drives themData-driven validation before committing to a firm direction.

James playbook for a person you meet — how to communicate, what to avoid, and a good opening question

Who it's for

Built for people who sell.

Coaches, consultants, agents, advisors, founders. Anyone who gets better by hearing how they actually came across.

Coaches

Coaches whose voice is the work

Your delivery is the product. James turns your own calls into your practice — and shows you how you really land, session after session.

Sellers

Sellers without a team seat

No call-review tool watching your deals? James is the sales coach on every call — straight about what cost you the room, and it briefs you before the next one.

Agents

Agents between showings

Never walk into a showing cold. James remembers every buyer and seller you talk to, then briefs you before you knock.

Founders

Founders on customer calls

Every call is research. James turns raw reactions into a sharper pitch — and flags when hedging undercuts the ask.

Self-coaches

You already coach yourself

Still saving transcripts to prompt a chatbot? James skips the ritual — the read and the drills land the second a call ends.

Pricing

Coaching like this used to cost thousands. James is $179.99 a year.

One plan, one payment, starting with 2 weeks free. The full comparison lives on the pricing page.

A human coach, for a year$9,000–15,600¹

One executive-presence course$2,395–3,750²

Enterprise call coaching, per seatThousands / yr³

James — every call, all year$179.99 / yr

¹ Typical 2026 market ranges, not James's prices. ² Published course fees, live-verified July 2026. ³ Directional: enterprise coaching platforms publish no prices; a demo comes first. Sources and detail on the pricing page.

One plan — the whole thing

14 days free

then $179.99 / year — one payment, once a year

Founding price — your price will never go up.

Coaching the second every real call ends
Your delivery read, plus rewrite drills for the lines you fumbled
Authority, filler and pace — tracked against your own baseline
A playbook that remembers every client
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