James is an AI sales coach for iPhone that reviews your real calls. Below is ready-to-use boilerplate at every length, fast facts, founder bios and photos, quotes, and downloadable logos and screenshots. Grab what you need, and reach a real person any time.
Copy-paste at the length you need. The one-line description is the same everywhere we appear, so please use it verbatim.
One-line (use verbatim)
James — an AI sales coach app for iPhone that reviews your real calls.
Short · one paragraph
James is an AI sales coach for iPhone. You hit record on your real calls; the moment they end, James coaches you on how you actually came across (delivery, objections, filler words), gives you rewrite drills, and keeps a per-person memory so you're briefed before the next call. No roleplay, and no bot joins the meeting.
Long · full boilerplate
James is an AI sales coach for iPhone, built for people who sell as part of the job. You hit record on your real calls, in person or on the phone. No bot joins in. The moment they end, James coaches you: how you came across (pace, energy, filler words), one thing you nailed and one thing to fix, and rewrite drills for the lines that landed flat. It builds a playbook for every person you meet, so you walk into the next call already briefed. There's no roleplay and no manager watching, and your audio stays in your iCloud. James launched on the App Store on 21 July 2026. It's a free download with an optional James Pro subscription ($179.99 a year after a 14-day free trial), built by a bootstrapped, two-person team in Oslo, Norway.
The story & newsworthy angles
Real calls, not roleplay
Most coaching tools score a script you rehearsed. James coaches the real, messy conversation: the objection you actually froze on. That's where selling is won or lost.
Consent by design
You hit record on your own phone. No hidden bot joins the meeting, the app prompts you to tell the room, and your audio stays in your iCloud.
Bootstrapped
Built and launched by two people with no outside funding. It was informed by reading roughly 700 App Store reviews of every sales-coaching app before building.
Founders
Cecilie Augensen Nilsen
Co-founder · press & media contact
Cecilie Augensen Nilsen is a co-founder of James. She leads Professional Services at Bliksund and has a consulting background from BearingPoint; she's passionate about sales, the problem James was built to solve. LinkedIn
She can speak to:
Why rehearsed roleplay doesn't fix the objection you actually froze on.
What ~700 App Store reviews reveal about what sellers really want from coaching.
The consent question: how to record your own calls the right way.
Building and launching a bootstrapped AI app.
Samarvir Singh
Co-founder & developer
Samarvir Singh is a co-founder of James and led the build: the app's technical work and its App Store release.
Quotable
"Pros review their game film. Now you can."
"The gap between how you think you showed up and how you actually showed up will surprise you."
Logos & screenshots
Right-click to save, or grab everything in the kit .zip. Please don't recolor or alter the logo.
Usage. These assets are cleared for editorial use in coverage of James. Please don't alter or recolor the logo, or use it to imply endorsement or partnership. Founder photos are cleared for press use. Questions: [email protected].
Using the James name
Full name on first mention, then just James. The word mark is set in a pixel/retro face; the brand color is rust.
Rust #C2522D
Ink #1A1A18
Cream #FAF9F7
Do
Write it "James — AI Sales Coach" on first mention, then "James."
Call it an AI sales coach app for iPhone.
Say the price plainly: $179.99/year after a 14-day free trial.
Please don't
Call it a note-taker, a transcription tool, or a "ridealong."
Say audio "never leaves your phone." It's processed in the cloud and stored in your iCloud.
Recolor or stretch the logo, or imply a partnership.
Get in touch
For interviews, a review copy, or anything else, email [email protected] and a founder will reply. We're happy to set up time with Cecilie or get you a free year to try James.
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