Turn opportunities and wins into a close rate you can actually track, then see how much pipeline it takes to hit your target. Runs in your browser, no sign-up.
At a 25.0% close rate, you win about 1 in every 4. To reach 20 wins, plan on ~80 opportunities, 40 more than you've worked.
Your close rate is the scoreboard. What moves it is what happens on the call: the discovery you skipped, the objection you fumbled, the next step you didn't set. James is an AI sales coach that listens to your real calls and tells you the one thing to fix.
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Close rate is the share of your real opportunities that turn into wins:
close rate = deals won ÷ opportunitiesRun it backward and it becomes a planning tool. If you know your rate, you know how much pipeline a target takes:
opportunities needed = target wins ÷ close rateThe honest input is opportunities, not raw leads. Count the real chances, the ones that reached a genuine conversation, or your rate will look worse than it is.
You worked 40 opportunities last quarter and won 10. That's a 25% close rate, so 30 didn't land.
Now you want 20 wins next quarter. At the same 25% rate, you'd need about 80 opportunities, twice what you worked. That tells you the real job isn't just "sell harder." It's either build more pipeline or lift the rate. And the rate lives on the calls.
Deals won divided by opportunities. Usually measured over qualified opportunities, not every lead that ever came in.
Often used interchangeably with close rate, though some teams reserve "win rate" for won ÷ (won + lost), excluding deals still open.
A broader term for any step-to-step ratio in the funnel, such as lead to meeting or meeting to opportunity. Close rate is the last of those steps.
A real, qualified chance to win, not a raw lead. Defining it consistently is what makes your close rate trustworthy over time.
It varies enormously by industry, deal size, and how you define an opportunity, so there's no single benchmark. The useful comparison is against your own trend: is this quarter's rate above or below your baseline?
Many teams use them interchangeably. When they differ, close rate is wins over all opportunities, while win rate is wins over decided deals only: won divided by won plus lost, ignoring deals still open.
Tighten qualification so you work better-fit opportunities, and improve what happens on the calls: discovery, handling objections, and setting clear next steps. The rate is an output of those conversations.
No. Count only real, qualified chances to win. Mixing raw leads into the denominator makes your close rate look artificially low and hides what's actually happening in your deals.
No. Everything runs in your browser. Your figures never leave your device, and there's no sign-up.